Email Marketing and How it can Boost your Business
Feb 1, 2011 Make Money Online, SEO
Email marketing is a concept developed by webmasters who wanted to go far beyond search engine rankings. For your website to gain visibility, it is important to consider having other methods besides paying for Search Engine Rankings or building tons of links.
The answer to this puzzle has long been debated and tackled, and they all came up with only one thing; to have a direct contact with internet users. Thus, email marketing was born.
Email marketing actually is an art, and less of a science. You must properly understand how minds think, not how they work. Creating a selling flyer is not about design principles, it is about the interest that it can generate. These things are really important for your email marketing to yield results.
SEO wouldn’t be enough, this is what people see when they hear about email marketing. But just like SEO, there are certain limits to email marketing, and one of them is the common SPAM problem. If you’d clearly remember, about 1997 was the last year when SPAM was only found in cans.
However, setting the “can” thing aside, spamming can occur in different methods, and the most popular would probably be sending the same email to tons of users everytime. This will not only mark you as a spammer, but your domain and hosting account can be in a really great trouble as well. If your IP gets blocked, it is now time to say goodbye to your email marketing dreams.
Anyway, the most important tip that I can share would be to just take care and enjoy sending emails, but don’t overdo it.
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February 1st, 2011 at 12:47 pm
Well not much of a tip! The key to be successul in your e-marketing is “content”. Only send out content that is truly interesting for your intended readers. And in order to do that you have to be well aquainted with your target audience and segment them thoroughly. Put yourself in the reader’s shoes and ask “what’s in it for me? Why should I even bother to open this e-mail?”.
Treat your readers with useful information, tips, advices, etc. Don’t just communicate “BUY our products”. That way you gain credibillity and earn your reader’s trust.
February 2nd, 2011 at 12:26 pm
@Author Email marketing is a mean of boosting your business by sending you business new service and product messages!
Thanks for sharing
Regards,
.J-
SEO Services
February 7th, 2011 at 4:31 pm
Thanks for that! Another good way to market is by simple giving out coupons with a certain percentage off your products, or having a huge banner hung on the side of a building or something like that. The list could go on for quite a while if your trying to come up with ways to better market your company.
February 14th, 2011 at 7:56 am
Great article. I’ve often heard people say that email marketing is dead; but I don’t agree. I know from experience that if you build a good email list (based on trust and communication), that list can yield results for years and years.
Thanks for the great read.
on a side note, I would like to invite you to check out my website and affiliate program. I think it would be right up your alley and would love to get your opinion of it. Looking forward to your next post.
February 15th, 2011 at 7:55 pm
hello all, I’m new on here and looking forward to being a part of the threaded!
February 23rd, 2011 at 2:24 pm
Sarah,
Please feel free to join the discussions in this website.
Thank you
Rafael
March 8th, 2011 at 2:54 pm
I did a lot of mass marketing back in the 1980s using the postal service. Nowadays, I use the Internet and, yet, the principles of marketing are still the same although the costs are substantially lower and the response rates are about the same at 1.5% to 3%.
April 8th, 2011 at 7:11 am
This is absolutely right as small business face difficulties in their
marketing and advertising.therefore they need seo.
June 7th, 2011 at 6:37 am
In email marketing we can do marketing through the email and Email is popular with digital marketers, Over the Internet users check or send email on a day.
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September 9th, 2011 at 7:05 am
Astonishingly entertaining cheers, I’m sure your trusty audience might probably want far more stories like that carry on the great effort.